Valley Rays Is Now DSRT Standard
The same founders. The same mission. Stronger gear built for the desert.
If you've followed our journey over the past few years, you may know us as Valley Rays — the Phoenix-based brand that started by building high-performance sunglasses designed for intense sun and real-world environments.
Today, that mission continues under a new name: DSRT Standard.
This change reflects how the brand has evolved beyond eyewear into a broader system of performance gear built for people who train, work, and operate in demanding environments.
Why We Evolved from Valley Rays
Valley Rays started with a simple idea: build sunglasses that could handle the brutal sun and rugged conditions of the Arizona desert.
Over time, our community of athletes, builders, and outdoor operators made something clear — the need went beyond sunglasses. People wanted gear that could perform across work, training, and everyday life.
The name DSRT Standard represents that expanded mission.
The mentality that drives everything we build. The environment that shaped the brand and the people who wear it.
What Hasn't Changed
While the name evolved, the core of the brand remains exactly the same.
- — Founded in Phoenix, Arizona
- — Built by the same founders who created Valley Rays
- — Focused on durability, performance, and real-world use
- — Designed for extreme sun, sweat, and demanding conditions
- — Original models — Phoenix and Sedona — continue under the DSRT Standard name
What's New
The biggest difference is that DSRT Standard is expanding beyond sunglasses. We're building a complete performance system designed for people who demand more from their gear.
Phoenix, Sedona, and Flatiron. The lineup that started it all — now built to a higher standard under the DSRT name.
Performance tees and training gear engineered for heat, sweat, and movement. Minimal design. Maximum performance.
Desert-built headwear designed for all-day outdoor wear. Same philosophy as the eyewear — built for conditions, not aesthetics.
Every product follows the same rule: minimal design, maximum performance. No hype. No inflated pricing. Gear that earns its place.
Built in the Desert
It Can Perform Anywhere.
Phoenix is not an easy place to build gear. The heat is relentless. The sun is unforgiving. Conditions push equipment to its limits. That's exactly why we build here.
The Next Chapter
The move from Valley Rays to DSRT Standard marks the beginning of the brand's next phase. Our goal is simple: create premium performance gear that stands up to real-world conditions — without the hype or inflated pricing of traditional athletic brands.
If you supported Valley Rays, you helped make DSRT Standard possible.
And we're just getting started.
Explore the Current Lineup
The frame that started it all. Lightweight nylon lens, embedded polarization, bio-resin TR90 frame. Built for performance and all-day desert wear.
Shop the Phoenix →Same optical performance as the Phoenix in crystal brown and brown demi colorways. Built for the same standard with a warmer aesthetic.
Shop the Sedona →ANSI Z87.1-2020 certified. Built for the jobsite and high-impact environments. The only DSRT frame with occupational impact certification.
Shop the Flatiron →Same founders. Same mission. Built for the desert and everyone who operates in it.
Shop DSRT Standard