coming-soon
DSRT Standard Flatiron sunglasses - matte black frame - grey polarized lens - front three-quarter view
DSRT Standard Flatiron sunglasses - matte black frame - gold mirror lens - front view
DSRT Standard Flatiron sunglasses - matte black frame - blue mirror lens - front view
DSRT Standard Flatiron sunglasses - matte black frame - silver lens - slight angle view
DSRT Standard Flatiron sunglasses - matte black frame - dark grey lens - side profile view
DSRT Standard Flatiron sunglasses - matte black frame - silver lens - front three-quarter view
DSRT Standard Flatiron sunglasses - matte black frame - blue mirror lens - angled view
DSRT Standard Flatiron sunglasses - matte black frame - gold mirror lens - angled view

Reserve Your Pair

Lock in founding-member pricing and first access to the first production run.

✓ First Access

✓ Founding Price Locked

✓ Fully Refundable

Founding Reservations Claimed
197

Join the first group of Flatiron reservers before launch.

Reserve Now — $1

Your $1 is applied toward your purchase and fully refundable before launch.

What does the $1 reservation get me?

First access to the Flatiron before the public launch. Your $1 is applied toward your purchase price, and you'll pay the remaining balance when ordering opens.

Why do I have to pay $1?

The $1 reservation helps us plan production and ensures first access goes to people who genuinely want the Flatiron. Your reservation locks in founding-member pricing and is fully refundable before launch.

Is the $1 refundable?

Yes. Your reservation is fully refundable anytime before launch. No questions asked.

When will the Flatiron ship?

We're currently targeting June-July. Reservers will receive updates throughout production and will be notified before ordering opens.

First Access

Be first in line the day the Flatiron launches — before it opens to the public.

Founding Pricing

Lock in founding-member pricing before the public release.

Real Updates

Production updates straight from the founders, all the way to launch.

Built by a small crew in Phoenix, Arizona. Reply to any email and you'll reach a real person.
— Anthony & Shane

BUILT FOR MORE THAN THE JOBSITE.

Built For Work.
Workouts.
Weekends.

ANSI-rated protection. Performance fit. Everyday style.

From the Founders

Why We're Doing It This Way

Most brands wait until inventory arrives before they say a word about a product. We've always done it the other way around.

We're not a giant eyewear company. We're two guys in Arizona building the gear we wanted for ourselves — and bringing you in before launch day instead of after.

Every reservation helps us build better and get it into the hands of the people who were here first.

Thanks for being here.

— Anthony & Shane
Founding Access

Reserve Your Pair

Lock in founding-member pricing and secure first access to the first production run of the Flatiron. Join the growing group of early supporters who've already reserved theirs before launch.

Reserve Now — $1

Your $1 is applied toward your purchase and fully refundable before launch.